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Dairy Farmers of America

Each year the Dairy Farmers of America hold their annual conference and in 2014 they utilized the beautiful Sheraton Hotel in downtown Kansas City. The DFA leaned on me for overall event concept branding plus the deployment of that branding on stage graphics, window decals, column wraps and printed collateral. I worked with their in-house design team and a St. Louis based sign company for production of all signage, stage graphics and decals.

 Image, type and style research yielded some great inspiration for the event concept branding.

Image, type and style research yielded some great inspiration for the event concept branding.

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