An initial inventory of the orgs materials revealed inconsistencies in the brand. These were streamlined to create a cohesive design system before we determined priorities.
The new brand system of fonts, colors, design style, logo and marketing vision.
As with any brand refinement, I asked before adjusting, what equity do we have in the existing mark and why would we change it? The new type and rounded logo fit with the new brand attribute of warmth.
I developed a new icon set as part of the new brand system.
New, focused and streamlined mission statement.
Once the design system was built I set about collaborating with the staff to create a workflow diagram to help us visualize all the moving parts of the campaign.
Layout and production of campaign materials.
Leave behind and campaign folder.