tom morse-brown
user experience design
IMG_3884.JPG

The Ignatian Spirituality Center, KC

The Ignatian Spirituality Center of Kansas City approached me to redesign their website and customer experience. Their flagship offering is a 9 month retreat but access to it was buried in 28 pages of information. After an inventory of their site, a sharp consolidation to four pages and some design thinking applied to their marketing, backend communication systems and applicant workflow the Center saw a 25% increase in customer intake and a 50% increase in donations in 2017.

tmb-website-ignatian-spirituality-center-kansas-city-11.png
tom-morse-brown-website-ignatian-spirituality-center-kansas-city-03.png
tmb-website-ignatian-spirituality-center-kansas-city-06.png
tom-morse-brown-website-ignatian-spirituality-center-kansas-city-10.png
tom-morse-brown-website-ignatian-spirituality-center-kansas-city-04.png
tmb-website-ignatian-spirituality-center-kansas-city-01.png
tmb-website-ignatian-spirituality-center-kansas-city-02.png
tmb-website-ignatian-spirituality-center-kansas-city-07.png
tom-morse-brown-website-ignatian-spirituality-center-kansas-city-05.png
tmb-website-ignatian-spirituality-center-kansas-city-12.png
tom-morse-brown-website-ignatian-spirituality-center-kansas-city-08.png
tmb-website-ignatian-spirituality-center-kansas-city-09.png