A deep dive into audience needs enabled us to uncover the vision and build the user experience.
When you have a clear direction, you have a basis for design. It took some doing but this single sentence will inspire the future and keep them on track.
Brand copy, fonts, colors and two logos form a modular design system to use in all communication, marketing and design.
Inserting different patterns into the logo mark enabled the system to clearly embody the brand attribute of diversity.
Social media share squares
A full conference on the day!