tom morse-brown
brand strategy and design
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KC EdCollective unconference

It’s so fun to get to design for people who have a value for change, who are prepared to put everything on the line to see that change happen, and want to use design to get there. This simple design system for their unconference enabled Keith and Joe to communicate easily, at speed and fill the room with educators, also wanting to see that change made a reality.

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 A deep dive into audience needs enabled us to uncover the vision and build the user experience.

A deep dive into audience needs enabled us to uncover the vision and build the user experience.

 When you have a clear direction, you have a basis for design. It took some doing but this single sentence will inspire the future and keep them on track.

When you have a clear direction, you have a basis for design. It took some doing but this single sentence will inspire the future and keep them on track.

 Brand copy, fonts, colors and two logos form a modular design system to use in all communication, marketing and design.

Brand copy, fonts, colors and two logos form a modular design system to use in all communication, marketing and design.

 Inserting different patterns into the logo mark enabled the system to clearly embody the brand attribute of diversity.

Inserting different patterns into the logo mark enabled the system to clearly embody the brand attribute of diversity.

 Social media share squares

Social media share squares

 The landing page incorporates a single narrative addressing audience needs, providing a simple plan and call to action.

The landing page incorporates a single narrative addressing audience needs, providing a simple plan and call to action.

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unconference 2019

I worked with writer Lyn Morse-Brown and film maker Kevin Bryce to produce a 1 minute video capturing the ‘why’ behind the unconference.

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 A full conference on the day!

A full conference on the day!

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