A deep dive into audience needs enabled us to uncover the vision and build the user experience.
When you have a clear direction, you have a basis for design. It took some doing but this single sentence will inspire the future and keep them on track.
Brand copy, fonts, colors and two logos form a modular design system to use in all communication, marketing and design.
Inserting different patterns into the logo mark enabled the system to clearly embody the brand attribute of diversity.
Social media share squares
The landing page incorporates a single narrative addressing audience needs, providing a simple plan and call to action.
I worked with writer Lyn Morse-Brown and film maker Kevin Bryce to produce a 1 minute video capturing the ‘why’ behind the unconference.
A full conference on the day!