Initial visual explorations and mood boards based on user interviews and feedback.
Part of making any new design successful is my ability to research, learn and inquire about how things run. I plot that information in a way that better helps others to see possibilities. This card later inspired the redesign of their Annual Gala.
The new brand was shortened to RS which is what their clients called the place!
I built a new design system utilizing a streamlined repository of fonts, colors, visual style elements, brand mark and copy.
The new design system deployed on a donor facing fact sheet.
Before I redesigned the RS site we constructed a wireframe of the sitemap and all pages to make sure we had a place for everything new. These early renderings show the beginnings of the new site design.
Event experience design - the RS Gala.
Typesetting the new design system into everyday donor facing communication.
Photos of some of RS’s key stakeholders.
Email marketing built around the new design system and donor engagement plan.