tom morse-brown
design for impact
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Reconciliation Services

Reconciliation Services is an organization devoted to community building on Troost Avenue - historically a racial dividing line in Kansas City. It was through interviewing two particular workers and talking to numbers of their clients that I discovered the key to their success was their core value of respect. It was this practice that brought out the beauty and strength of their clients. It inspired a new design system and online repository of stories in a new website. In just over 2 years they were attracting 18K likes per Facebook post and their giving had grown by 200%.

 Initial visual explorations and mood boards based on user interviews and feedback.

Initial visual explorations and mood boards based on user interviews and feedback.

 Part of making any new design successful is my ability to research, learn and inquire about how things run. I plot that information in a way that better helps others to see possibilities.  This card later inspired the redesign of their Annual Gala.

Part of making any new design successful is my ability to research, learn and inquire about how things run. I plot that information in a way that better helps others to see possibilities. This card later inspired the redesign of their Annual Gala.

 The new brand was shortened to RS which is what their clients called the place!

The new brand was shortened to RS which is what their clients called the place!

 I built a new design system utilizing a streamlined repository of fonts, colors, visual style elements, brand mark and copy.

I built a new design system utilizing a streamlined repository of fonts, colors, visual style elements, brand mark and copy.

 The new design system deployed on a donor facing fact sheet.

The new design system deployed on a donor facing fact sheet.

 Stickers!

Stickers!

 Before I redesigned the RS site we constructed a wireframe of the sitemap and all pages to make sure we had a place for everything new. These early renderings show the beginnings of the new site design.

Before I redesigned the RS site we constructed a wireframe of the sitemap and all pages to make sure we had a place for everything new. These early renderings show the beginnings of the new site design.

  www.rs3101.org  - A repository of beautiful stories of courage, overcoming and dignity.

www.rs3101.org - A repository of beautiful stories of courage, overcoming and dignity.

 Event experience design - the RS Gala.

Event experience design - the RS Gala.

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 Typesetting the new design system into everyday donor facing communication.

Typesetting the new design system into everyday donor facing communication.

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 Photos of some of RS’s key stakeholders.

Photos of some of RS’s key stakeholders.

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 Email marketing built around the new design system and donor engagement plan.

Email marketing built around the new design system and donor engagement plan.