tom morse-brown
user experience design
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Reconciliation Services

Reconciliation Services is an organization devoted to community building on Troost Avenue - historically a racial dividing line in Kansas City. It was through interviewing two particular workers and talking to numbers of their clients that I discovered the key to their success was their core value of respect. It was this practice at the heart of their work that brought out the beauty and strength of their clients. It was the inspiration of a new design system and online repository of stories. In just over 2 years they were attracting 18K likes per Facebook post and their giving had grown by 200%.

 Initial visual explorations based on user feedback

Initial visual explorations based on user feedback

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 A new design system utilizing a streamlined repository of fonts, colors, brand mark and copy.

A new design system utilizing a streamlined repository of fonts, colors, brand mark and copy.

 The new design system deployed on a donor facing fact sheet.

The new design system deployed on a donor facing fact sheet.

 Stickers. Just for fun!

Stickers. Just for fun!

  www.rs3101.org  - A repository of beautiful stories of courage, overcoming and dignity.

www.rs3101.org - A repository of beautiful stories of courage, overcoming and dignity.

 Event experience design - the RS Gala.

Event experience design - the RS Gala.

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 Typesetting the new design system into everyday donor facing communication.

Typesetting the new design system into everyday donor facing communication.

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 Email communication design built around the new system and donor engagement design.

Email communication design built around the new system and donor engagement design.

 Organization design based on user testing, client feedback and prototyping.

Organization design based on user testing, client feedback and prototyping.