Troost Jazz & Soul is the annual gala for Reconciliation Services in Kansas City. After rebranding RS, it was clear that their big fundraising event should also depict the same brand concept - seeing people and places differently. I joined the two Os in Troost together to create a set of eye glasses. Through them we showed past, present and future stories of their clients, donors and projects. I built designs for social media, a registration website and all programming and marketing materials from the new mark. In the third year alone the gala raised $150k for the work on Troost Avenue.