Start with Why: Simon Sinek

Simon nails how good branding works: people don’t buy what you do they buy why you do it. It’s all about your ‘why’. If all we talk about is what we do, or even how we do it, we won’t inspire people. Many brands can talk all day about what they do, about how they do it. but not many start with ‘why’. We need to get in touch with our ‘why’. Why do we do what we do? What makes us get up in the morning? What motivates us? If we can tap in to that and articulate it through words and design, we’ll do a much better job at capturing hearts and minds.