Animage

In collaboration with Lyn Morse-Brown, I helped create a new brand identity and online workshop experience for Animage, a Canadian start-up founded by Shawna Guiltner. Animage is dedicated to fostering greater well-being and deeper resonance between animals and humans.

The project began with the creation of the company name and brand story, which inspired the development of a visual identity built on the concept of resonance. The logo features a stylized "M" that forms an energetic wave, visually linking the letters a-n-i (from animal) with a-g-e (from personage), symbolizing the relationship between animals and people.

The work included brand strategy, naming, copywriting, logo design, website design, Zoom workshop dashboard design, PowerPoint template development, and social media branding. Together, these elements create a cohesive and engaging experience across both digital and live learning environments.