Newhouse

In collaboration with Lyn Morse-Brown, we repositioned Newhouse, a Kansas City-based organization dedicated to supporting survivors of domestic violence.

The project began with mission and messaging development, which led to the creation of a new brand identity centered on empowerment, hope, and possibility. At the heart of the identity is a doorway-inspired logo mark, symbolizing a path forward and new opportunities for survivors to rebuild their lives and reach their full potential.

The work also included copywriting, brand strategy, and creative direction for the development of the organization's visual identity system. Together, these elements helped create a more cohesive and inspiring brand that reflects Newhouse's mission of providing safety, support, and a foundation for lasting change.