In creating a new identity system for ECJC we were updating a brand that had 30 years of history serving entrepreneurs in Kansas City. Melissa Roberts, then Director of Marketing, knew that they needed an identity that could compete within the growing local tech market. I used their brand value of ‘connection’ to rewrite their narrative and build a new visual system. I rebuilt their marketing collateral, communication materials and responsive website using the same visual language concept. Since repositioning them in 2015 they have increased their grant funding from 20k to $2m per year.
A collaborative rebrand with Lyn Morse-Brown to design a new identity system for ECJC (Enterprise Center in Johnson County, KS). Work included a new visual and written identity including mission statement, organization logo and event branding, website, and building signage.
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