WCG Clinical

To rebrand WCG Clinical I facilitated a small design team in a series of design sprints to cover logo, color, visual style, and typeface exploration. The stylized W puts forth the idea of unity: three elements working together to form a single form, plus notions of connection, journey and hope. Work included presentation of concepts to executive team, design system rebuild for web, print, video and animation, consultation on website redesign, design template creation for print and digital marketing assets, and design concepts for tradeshows and sales events.