Morningside Blooms

Noella Chung runs Morningside Blooms in south Kansas City. I collaborated with Lyn Morse-Brown to build a brand that would bring joy and beauty to local Kansas City residents through Noella’s work. The full Morningside Blooms logo is a stylization of a sign Noella found incorporating the Art Deco style, common to Kansas City architecture and design. We also inlcluded copywriting and development of a full design system to include a social media avatar, font family, color palette and visual patterns, using the M.