Upcycle Piano Craft

Steve Wilson approached Lyn Morse-Brown and me to help refine and clarify the story behind his business. Through a collaborative discovery process, we identified the core essence of the brand: Fine Pianos for Beautiful Music.

This positioning reflects Steve's dedication to restoring exceptional instruments—not simply making them functional again, but returning them to a level of craftsmanship, beauty, and musical expression worthy of their original design.

The project included brand strategy, copywriting, visual identity design, a refreshed design system, and a mobile-responsive website featuring an online inventory of available instruments.