Populuxe

In collaboration with Lyn Morse-Brown, I helped refine and expand the brand for this Kansas City-based Mid-Century modern furniture store. Through conversations with owners Greg and Ray, we discovered that their passion extended beyond selling individual pieces—they wanted to inspire customers to mix, match, and curate collections that reflected their own unique style and personality.

Building on the store's existing boomerang logo, we created a stylized "P" mark that could function as a flexible logo, avatar, and brand element across multiple applications. The project also included a redesigned website, refinements to the store's social media presence, and a collection of branded promotional materials, including buttons, postcards, and magnets.

Together, these elements created a more cohesive and recognizable brand experience while reflecting the creativity, individuality, and timeless appeal of Mid-Century design.