tom morse-brown

branding + design

I Need a Sidewalk!

Commissioned work by the Rosedale Development Association (RDA) to help bring needed change for a community struggling with no sidewalks on a busy residential school route. Work included community research, rapid prototyping, user testing, branding, guerilla marketing, video, and web development, and resulted in the city installing a sidewalk and crosswalk.

Guerilla marketing on the corner of W 42nd Ave and Mission Road in Rosedale, Kansas City.

Community meetings with the Rosedale Development Association — Working with the Rosedale Development Association

Guerilla marketing using an online blog to capture community feedback

The project won a grant from Adobe and Design Ignites Change for $5,000

Myself and Tyler Galloway (KCAI Graphic Design Chair) and city government officials showing the proposed new sidewalk — Myself, Tyle Galloway and city officials showing the proposed new sidewalk.

On air with local radio station KCUR — On air with local radio station KCUR.

The newly installed sidewalk and crosswalk, looking north to I35 — The newly installed sidewalk and crosswalk, looking north on Mission Road towards I35.

Looking south towards 47th street — Showing the new sidewalk looking south towards W 43rd Avenue.